Although both Microsoft and Nokia
have attempted to quash rumours of a takeover since the installation of
ex-Microsoft man Stephen Elop as Nokia's CEO, rumours have emerged that
Redmond recently held late-stage talks to discuss buying the Finnish
company's handset business.
Nokia's Windows Phones have largely been met with positive reviews, though a lagging app ecosystem and major inroads by Android
devices have hampered success. In part thanks to this, Microsoft has
been rumored to be in serious discussion with Nokia to pick up the
handset business. However, the Wall Street Journal reports, these talks wound down due to Nokia's market position and disagreements on pricing.
Some of the talks are rumored to have taken place as recently as this month, but the WSJ's insiders have said they are not likely to advance further - at least any time soon.
The
price, then, may have simply been too high. Nokia's handset unit is
valued on Wall Street at over $14 billion and made up almost half of the
company's revenue last year.
Although Stephen Elop's position at Nokia, as well as Nokia's commitment to Windows devices, post-Symbian,
prompted rumour after rumor about a takeover, it is far more likely
that the current arrangement suits Redmond better. Elop, loyal in the
long-term to Microsoft, is steering Nokia and it is less risky to
influence a device unit by proxy rather than outright taking full
responsibility.
The company insists that it is still a player -
and indeed, its devices have been significantly better since Symbian was
ditched. But for now, other phone makers have taken up the fight
against Apple
with significantly more success than Nokia, specifically by utilizing
Android. Nokia's allegiance to Microsoft puts it in a unique market
position as an alternative to the iOS
and Android mainstream, but ultimately it begs the question: if Nokia
had taken up Android, could it have seriously turned around its
operations, or ended up as another also-ran?
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